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"We also take historical data into account, as well as distance — people in Dallas are more inclined to date someone far away than someone in Manhattan, who might not want to date someone who lives in Queens," Thombre said.

The site also looks at what people say they want in a partner and who they are actually pursuing on the site.

This gives me a similarity score with other users — someone who, like me, has recently watched a lot of Star Trek on Netflix will have a high similarity score to me, whereas someone who exclusively watches romantic comedies from the 90s will have a very low similarity score to me.

Next, to make recommendations to me, for each movie that I have not seen, the algorithm calculates a score based on how that movie was rated by people with high similarity scores to me.

Nearly all of us have spent time pondering what makes two people a compatible couple, but few have put as much time, money and Ph. When the site started in 1995, online dating was an obscure (and somewhat dubious) practice.

Now one in every five new relationships starts with online dating, according to a study it commissioned.

We sat down with Thombre and President Mandy Ginsberg to learn more about the math behind improving matches.Matchmaking has never been a simple business, but when you add 16 years of data from a site that estimates has about 14 million unique visitors per month, there's endless opportunity for complexity.About three years ago, the company decided to delve into that data to help improve its matches.Our writers explore and prepare you for the thoughts and feelings we all experience on our dating journey to keep things fun and interesting.Check out some of our favourites: Online dating advice: Kate Taylor - Seven Steps To The Perfect First Email Mind, body and soul: Lara Loveless - 5 Ways To Improve Your Dating Success Without Actually Dating Insights into the dating world: Laura Yates - Eliminating Game Playing In Dating Exciting and interesting date ideas: Seb Goshawk - Our Top Free Dating Ideas In London Keep up to date with all the latest articles over at the Match dating blog and make sure you’re as ready to start meeting new people!

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